{"id":11654,"date":"2025-09-22T14:56:08","date_gmt":"2025-09-22T18:56:08","guid":{"rendered":"https:\/\/developpementvs.com\/?post_type=product&#038;p=11654"},"modified":"2026-04-28T09:20:37","modified_gmt":"2026-04-28T13:20:37","slug":"les-bases-de-lia-appliquees-dans-une-strategie-marketing","status":"publish","type":"product","link":"https:\/\/developpementvs.com\/en\/produit\/les-bases-de-lia-appliquees-dans-une-strategie-marketing\/","title":{"rendered":"Les bases de l\u2019IA appliqu\u00e9es dans une strat\u00e9gie marketing"},"content":{"rendered":"<p>Initiez-vous \u00e0 l\u2019utilisation concr\u00e8te et \u00e9thique de l\u2019intelligence artificielle pour optimiser la strat\u00e9gie marketing de votre commerce. D\u00e9couvrez comment int\u00e9grer l\u2019IA comme outil de soutien pour la cr\u00e9ation de contenu, l\u2019automatisation et l\u2019analyse de vos actions marketing. Repartez avec une approche hybride et des bonnes pratiques adapt\u00e9es \u00e0 la r\u00e9alit\u00e9 des PME.<\/p>\n<h4>Objectifs<\/h4>\n<p>Gr\u00e2ce \u00e0 cette formation, vous serez en mesure de :<\/p>\n<ul>\n<li>Comprendre les limites, biais et enjeux \u00e9thiques de l\u2019IA.<\/li>\n<li>Promouvoir les bonnes pratiques et la transparence dans l\u2019usage de l\u2019IA.<\/li>\n<li>Analyser vos outils et objectifs marketing existants.<\/li>\n<li>D\u00e9couvrir les principaux outils IA utilis\u00e9s en marketing.<\/li>\n<li>Cr\u00e9er du contenu (textes, images) et automatiser certaines t\u00e2ches avec l\u2019IA.<\/li>\n<li>Construire une strat\u00e9gie marketing hybride o\u00f9 l\u2019IA agit comme assistant.<\/li>\n<\/ul>\n<p><strong>Formatrice : <\/strong>Audrey Besner &#8211; <a href=\"https:\/\/www.a-gencedecomm.ca\/\" target=\"_blank\" rel=\"noopener\">A-gence de comm<\/a><\/p>\n<h4>Est-ce pour vous?<\/h4>\n<ul>\n<li>La formation s&#8217;adresse aux propri\u00e9taires et gestionnaires de commerces physiques de d\u00e9tail ou de services de Vaudreuil-Soulanges, travailleurs autonomes et responsables communication marketing.<\/li>\n<\/ul>\n<h4>Exigences<\/h4>\n<ul>\n<li>Aucune exigence pr\u00e9alable.<\/li>\n<li>Une connaissance de base de l\u2019utilisation des r\u00e9seaux sociaux est un atout.<\/li>\n<\/ul>\n<h4>Lieu de la formation<\/h4>\n<ul>\n<li>\u00c0 votre commerce<\/li>\n<\/ul>\n<h4>Date<\/h4>\n<ul>\n<li>Selon vos disponibilit\u00e9s et celles de la formatrice (la formation devra avoir lieu dans les deux mois suivant l\u2019inscription).<\/li>\n<\/ul>\n<h4>Dur\u00e9e<\/h4>\n<ul>\n<li>Une demi-journ\u00e9e (3 \u00e0 4 heures)<\/li>\n<\/ul>\n<h4>Langue<\/h4>\n<ul>\n<li>La formatrice est bilingue mais la documentation fournie est en fran\u00e7ais.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><em>Notes : <\/em><\/strong><strong><em>La formatrice vous contactera pour prendre rendez-vous dans les 5 \u00e0 10 jours ouvrables suivant votre inscription. <\/em><\/strong><strong><em>La formation est non remboursable.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h5>Avec la participation financi\u00e8re du gouvernement du Qu\u00e9bec<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Initiez-vous \u00e0 l\u2019utilisation concr\u00e8te et \u00e9thique de l\u2019intelligence artificielle pour optimiser la strat\u00e9gie marketing de votre commerce. D\u00e9couvrez comment int\u00e9grer [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Les bases de l\u2019IA appliqu\u00e9es dans une strat\u00e9gie marketing","_seopress_titles_desc":"Initiez-vous \u00e0 l\u2019utilisation concr\u00e8te et \u00e9thique de l\u2019intelligence artificielle pour optimiser la strat\u00e9gie marketing de votre commerce.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[]},"product_brand":[],"product_cat":[56],"product_tag":[79],"class_list":["post-11654","product","type-product","status-publish","product_cat-formations","product_tag-formations-dans-votre-commerce","first","outofstock","featured","taxable","shipping-taxable","purchasable","product-type-devsubscription"],"acf":[],"_links":{"self":[{"href":"https:\/\/developpementvs.com\/en\/wp-json\/wp\/v2\/product\/11654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/developpementvs.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/developpementvs.com\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/developpementvs.com\/en\/wp-json\/wp\/v2\/media?parent=11654"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/developpementvs.com\/en\/wp-json\/wp\/v2\/product_brand?post=11654"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/developpementvs.com\/en\/wp-json\/wp\/v2\/product_cat?post=11654"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/developpementvs.com\/en\/wp-json\/wp\/v2\/product_tag?post=11654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}