{"id":8224,"date":"2023-03-22T15:08:07","date_gmt":"2023-03-22T19:08:07","guid":{"rendered":"https:\/\/developpementvs.com\/?post_type=product&#038;p=8224"},"modified":"2025-07-18T10:55:07","modified_gmt":"2025-07-18T14:55:07","slug":"marketing-dinfluence-lintegrer-a-sa-strategie-web","status":"publish","type":"product","link":"https:\/\/developpementvs.com\/en\/produit\/marketing-dinfluence-lintegrer-a-sa-strategie-web\/","title":{"rendered":"Marketing d&#8217;influence, l&#8217;int\u00e9grer \u00e0 sa strat\u00e9gie web"},"content":{"rendered":"<h3>* Complet jusqu&#8217;\u00e0 l&#8217;automne 2025<\/h3>\n<p>Le marketing d&#8217;influence prend d\u00e9sormais une place importante dans les strat\u00e9gies de ventes. Cette formation vous permettra d\u2019en apprendre davantage sur les influenceurs et l&#8217;int\u00e9gration d&#8217;ambassadeurs de marques dans votre strat\u00e9gie web.<\/p>\n<p>Au terme de votre apprentissage, vous comprendrez :<\/p>\n<ul>\n<li>Quelle est la diff\u00e9rence entre un influenceur et un ambassadeur ainsi que leurs r\u00f4les respectifs<\/li>\n<li>Les diff\u00e9rents types de collaborations applicables \u00e0 votre industrie<\/li>\n<li>Comment bien choisir vos collaborations pour optimiser votre campagne marketing<\/li>\n<li>Comment bien b\u00e2tir une campagne et en calculer les retomb\u00e9es<\/li>\n<\/ul>\n<p><strong>Formatrice :\u00a0<\/strong>Marie-\u00c8ve L\u00e9vesque, <a href=\"https:\/\/www.a-gencedecomm.ca\/\" target=\"_blank\" rel=\"noopener\">A-gence de comm<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>Objectifs<\/h4>\n<p>Gr\u00e2ce \u00e0 cette formation, vous serez en mesure de :<\/p>\n<ul>\n<li>Cr\u00e9er votre premi\u00e8re campagne de marketing d\u2019influence<\/li>\n<li>Calculer les retomb\u00e9es de vos engagements afin d\u2019\u00e9valuer des prochaines actions marketing<\/li>\n<\/ul>\n<h4>Est-ce pour vous?<\/h4>\n<ul>\n<li>La formation s&#8217;adresse aux propri\u00e9taires de commerces ayant pignon sur rue dans Vaudreuil-Soulanges<\/li>\n<li>Vous devez \u00eatre propri\u00e9taire, gestionnaire ou employ\u00e9 en charge du marketing, des communications ou des r\u00e9seaux sociaux<\/li>\n<\/ul>\n<h4>Exigences<\/h4>\n<ul>\n<li>Avoir des r\u00e9seaux sociaux actifs (Facebook, Instagram et\/ou site web)<\/li>\n<\/ul>\n<h4>Suggestion<\/h4>\n<ul>\n<li>Il est recommand\u00e9 d\u2019avoir des connaissances de base en r\u00e9seaux sociaux. Si ce n\u2019est pas le cas, nous vous sugg\u00e9rons de suivre au pr\u00e9alable les formations suivantes au besoin\u00a0:\n<ul>\n<li><a href=\"https:\/\/developpementvs.com\/produit\/facebook-optimiser-sa-page-entreprise\/\" target=\"_blank\" rel=\"noopener\">Facebook \u2013 Optimiser sa page d\u2019entreprise<\/a><\/li>\n<li><a href=\"https:\/\/developpementvs.com\/produit\/instagram-mettre-en-valeur-sa-page-entreprise\/\" target=\"_blank\" rel=\"noopener\">Instagram \u2013 Mettre en valeur votre entreprise<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>Lieu de la formation<\/h4>\n<ul>\n<li>\u00c0 votre commerce<\/li>\n<\/ul>\n<h4>Date<\/h4>\n<ul>\n<li>Selon vos disponibilit\u00e9s et celles de la formatrice (la formation devra avoir lieu dans les deux mois suivant l&#8217;inscription).<\/li>\n<\/ul>\n<h4>Dur\u00e9e<\/h4>\n<ul>\n<li>Une demi-journ\u00e9e (3 \u00e0 4 heures)<\/li>\n<\/ul>\n<h4>Langue<\/h4>\n<ul>\n<li>Les formatrices sont bilingues mais la documentation fournie est en fran\u00e7ais.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><em>Note : La formatrice vous contactera pour prendre rendez-vous dans les 5 \u00e0 10 jours ouvrables suivant votre inscription.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h5>Avec la participation financi\u00e8re de Services Qu\u00e9bec<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>* Complet jusqu&#8217;\u00e0 l&#8217;automne 2025 Le marketing d&#8217;influence prend d\u00e9sormais une place importante dans les strat\u00e9gies de ventes. 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